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Marvel’s first Asian protagonist superhero movie, Shangqi and the legend of the Ten Rings, The holiday weekend generated $90 million in ticket sales in the United States, making it the most successful Labor Day issue ever.
The popularity of this movie is a milestone for Asian Americans on the big screen, and ComScore’s box office estimates show Shang-Chi Easily surpass the previous Labor Day record holder Halloween, In the same Friday to Monday period, 30.6 million US dollars were generated.
Ticket sales from Friday to Sunday were $71.4 million, Shang-Chi It was also the second highest grossing movie released in the U.S. during the pandemic Black widow, Another Marvel superhero. This is the UK’s largest pandemic release, generating 5.76 million pounds during the same period.
Disney Adventure Release Shang-Chi, This is the first movie of its Marvel Studios subsidiary to premiere exclusively in theaters since the beginning of the pandemic. Black widowFor example, it is simultaneously released in movie theaters and on the Disney Plus streaming platform, and can be rented for $30.
The strong opening of this film brings a glimmer of hope to those movie theaters that have already been shown. struggle During the pandemic, it is recommended that moviegoers prepare to return to theaters when the Delta variant spreads rapidly—even on Labor Day weekends when ticket sales tend to be sluggish.
Shang-Chi It tells the story of the superhero of the same name played by Liu Simu, a Chinese Canadian, and the story of his wicked father who seeks to save his evil from his own destruction. It received positive reviews, with a 92% rating on movie review aggregator Rotten Tomatoes, and an “A” rating in CinemaScore.
“The significance really does not lie in… the box office record,” said Christian Ou, chairman of the Asia Pacific American Film Festival, adding that the film will be a “beacon for Asian Americans seeking to gain greater visibility on the big screen.” “.
Michael Tran, a sociologist specializing in race and media at the University of California, Los Angeles, said: “Anything we do is a good thing. What we are at this level is a great and great thing for us. Extraordinary thing.”
2021 is a landmark year for the Asian American film industry.Steven Yeun became the first Asian American to be nominated for an Oscar for Best Actor because he was threat, And Chloe Zhao is the first Asian woman to win an Oscar Best director for Nomadic area.
However, the film’s release was carried out against the tragic background of an increase in hate crimes against Asian Americans, and this background was due to the claim that China is responsible for the Covid-19 virus.
The Center for Hate and Extremism Studies at California State University surveyed the number of anti-Asian hate crimes in the 16 largest cities in the United States.The center found that the number of hate crimes against Asians in the first quarter of 2021 Increase To 95, 164% higher than the same period in 2020.
Tran stated that the descriptions of Asian Americans in movies and television have the power to influence the broader race relations in the United States, adding that “false statements and lack of representation in the mass media can affect how people perceive each other in real life”.
Historically, Asian Americans are underrepresented on the screen, accounting for 6.5% of all Hollywood acting roles and 4.3% of directorships. Asian Americans are the fastest-growing ethnic group in the United States. represent It accounts for 7.2% of the total population.
In 2016, Marvel Doctor Strange The movie is played by Tilda Swinton as Gu Yi, a Tibetan man in the original comics. Shangzhi first appeared in Marvel comics in 1973, full of racism removed from the movie.
Even as film actors slowly become more diverse, the executives of the studios are mostly white. 2020, 91 percentage According to a report by Tran, 12 of the CEOs of 11 major Hollywood studios are white.
“We have a market. We are economically viable,” Oh said. “This is what I think is a major revelation for many non-Asian Hollywood executives.”