Marriott warns of “fighting for talent” because hotels have difficulty finding employees

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Tourism and leisure industry dynamics

The CEO of Marriott warned that the company is in a “talent battle” and that the company is trying to hire 10,000 employees for its US hotels to keep up with the sharp rebound in bookings.

Tony Capuano took over after his predecessor passed away in February Arne Sorenson, Said that the pandemic’s layoffs “shocked” workers’ confidence in travel and tourism, leading to severe staff shortages.

“We must consistently share the statement that it is actually an industry that can build an incredible career,” he told the Financial Times. “In the face of this talent battle, the ability to tell this story globally is more important than ever.”

Marriott is the world’s largest hotel company, with approximately 10,000 vacancies in 600 hotels in the United States.

Capuano said the challenges faced by states such as Florida are “particularly severe.” Due to the soaring demand for vacation holidays, Florida is one of the markets that have rebounded the fastest from the pandemic.

During the summer peak in July and August, the state’s Covid-19 infections surged. As of the end of August, Florida’s 7-day rolling average daily number of new cases exceeded 20,900.

According to data from data provider STR, driven by pent-up holiday demand and a strong domestic market, the US hotel industry had its best month ever in terms of revenue and room prices in July.

However, hotels and restaurants have to shorten their business hours and services. According to estimates, as many as one-fifth of hotel employees worldwide have left the industry permanently, as the fluctuations in the lockdown prompted them to seek more stable jobs.

Marriott was forced to take a vacation Thousands In September last year, its hotel staff decreased by 17%.

But Capuano said that the company is now “actively hiring”, providing one-time incentives and benefits, and the focus is on markets where demand has recovered.

Marriott operates more than 7,300 hotels worldwide.

Executives across the industry have warned that as companies compete for inadequate labor supply, employee shortages will push up wages.

But for Dimitris Manikis, president of Wyndham Hotels Europe, Middle East and Africa, high salaries alone cannot attract people to stay in the industry.

“The reality is that it’s not just a wage issue,” he said. “It’s an attractive package. You need to be flexible, you need to leave people excited, you need to find goals.”

Increasing use of technology has exacerbated the concerns of former staff who wish to return Digitizing In the long run, checking in and ordering meals may make their work redundant.

Robin Rossman, managing director of STR, said, “Slowly, over time, fewer people will run the hotel because you can digitize it,” allowing the company to save on labor costs.

Capuano stated that Marriott is “always looking for ways to improve operational efficiency.” Although it has found “some opportunities to adjust our staffing model,” its pipeline of 500,000 rooms means it will still create jobs for hundreds of employees. .

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