Snoopy can’t save the Olympics


Monitor is A sort of Weekly column Committed to happen on wired The cultural world, from movies to memes, from TV to Twitter.

Snoop Dogg opened people’s eyes.This is how he became famous for nearly two decades and was able to start from Dog style From reality shows to sales of Corona. Last week, he did it again for audiences who desperately need laughter.In his show clip Kevin Hart and Snoop Dogg’s Olympic highlights, This really exists in NBC Streaming service peacock, The two hosts watched the highlights of the equestrian competition Tokyo Games. When a horse trot on the track, Snoop cried out in surprise: “Oh, that horse limp,Because. Did you see it? On the set! …I want to make this bastard into a video! Hart couldn’t help but laugh.

During an Olympics plagued by a 13 to 16 hour time difference with North America, the huge dissatisfaction of popular people like tennis star Naomi Osaka, and the large number of viewing options scattered at best, Snoopy’s lightness felt like a desirable option. Place. This is short-lived, unexpected, and almost magical-fans want to get this from the important moments of the Olympics, but rarely during the 2020 Olympics.

At least in my feed, it may also be the closest thing to the moment of virality in Tokyo.Many online discussions have been transferred correctly, such as Osaka’s loss in the third round or Simone Byers’ withdrawal from the team gymnastics competition Pay attention to her mental health, But when it comes to big “did you see??” In an instant, this year’s Asian Games has been lacking.Undoubtedly, part of the reason is the lack of immediacy due to time difference; another factor is people’s anxiety about the 2020 Olympics and Japanese citizens I don’t even want to host the Olympics.. Besides Pandemic Go on, people have bigger things to care about. But there are other things: audiences just don’t watch the Olympics as they used to.

This partly stems from the fact that NBC, which has the right to broadcast the Olympics in the United States since 2000, now broadcasts them to the nine channels owned by Comcast and Peacock. There are also reports on YouTube, Hulu, the Olympic website and the NBC Sports app. Of course, this provides hundreds of hours of all-round coverage, but it is almost impossible to find anything. Except for some gymnastics, swimming and track and field events, few competitions can surpass competition. In addition, due to copyright issues, it is almost impossible to post videos, GIFs or images of games on social media. Did not find #PhelpsFace or unmoved McKayla Maroney-unless you count Maroney’s Geico Commercial.

This brings me back to Snoopy. The first place I saw his popular equestrian videos was Instagram.Then on Twitter, there is now only one message saying, “In response to the copyright owner’s report, the media has been disabled.” Comcast paid About one billion U.S. dollars Playing every Olympic Games, it is understandable that it hopes to get its money. However, when the company and its partners are mainly the sole providers of all content from Tokyo, there is almost no room for creativity and fans. Events like the Olympics are great for Twitter reactions, TikTok duets, and Instagram stories. Some people slip through the cracks, but in most cases, golden moments like Snoopy disappear before they get the chance of super viral transmission. This is a shame; everyone should see that bastard in the video.

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