Pfizer adds sales force in battle of vaccine boosters

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Covid-19 vaccine update

Pfizer is hiring a new salesperson to promote its Covid-19 vaccine as it prepares to compete with rival pharmaceutical groups to provide annual booster injections in the United States.

The vaccine manufacturer started advertising for multiple positions on LinkedIn last week, including a senior director leading its US Covid launch and a US Covid consumer marketing senior manager.

The new job advertisement highlights how Pfizer is preparing for the next phase of the pandemic, which will involve marketing its annual booster injection in order to compete with other drugmakers, including Moderna, to become the booster vaccine of choice.

The United States plans to provide a third dose of mRNA vaccine to Americans who have received the BioNTech/Pfizer or Moderna vaccine from September 20.

BioNTech/Pfizer Covid vaccine is Fully approved Approved by the U.S. Food and Drug Administration on Wednesday, it became the first jab to be designated. The two companies also started their regulatory applications last week, requesting enhanced injections.

The BioNTech/Pfizer vaccine will be sold under the Comirnaty brand, which the two companies said represents a combination of terms such as community, Covid, immunity, and mRNA.

Pfizer said: “During this period, we plan to take a deliberate approach to marketing and promoting Comirnaty to the public, with the aim of increasing people’s confidence in vaccination while we continue to fight the deadly Covid-19 pandemic,” Pfizer declined to comment. The size and scope of the new team.

“Now the game will start with branding. This will be a very competitive market,” said Markus Saba, professor of marketing at the Kenan-Flagler School of Business at the University of North Carolina.

He added that for the first vaccine series, people were taking any of the three vaccines available in the United States due to the urgent need for immunization and supply issues. “These supply issues have been resolved, so you can choose now.”

Pfizer may promote its Covid vaccine in a variety of ways, including through television, online and social media advertisements, and billboards.

The drugmaker is working with the New York-based advertising company Ogilvy, which said the company “proudly supports” the global spread of Pfizer’s Covid vaccine.

According to a job description, in addition to boosters for adults, Pfizer also focused its marketing efforts on parents with children aged 12 to 15, and ultimately 5 to 11. Another member pointed out that the key requirements include efforts to “lead the preparation for competition” and launch “measures to maintain market share.”

Saba said that in addition to directly attracting consumers, Pfizer must also encourage vaccine managers such as pharmacies to provide vaccines instead of switching to Moderna.

“you will see [marketing] To reach the scale we used to see on Viagra and Humira,” he added. “You turn on the TV, and without 10 different commercials, you can’t watch the show. “

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