How an obscure Green Bay Packers website became the biggest thing on Facebook


Green Bay The Packers play in one of the smallest media markets in the NFL and have a small and well-known loyal fan base. This is a key part of their charm. This is why the single most viewed URL on Facebook in the past three months (with 87.2 million page views) belongs to a humble website that specifically charges people to play with former Packers players, which is why The reason people are confused.

This fact is one of several strange data points that appeared in Facebook’s first “widely viewed content report” ever.This Documentation Obviously, this is to overturn claims that platforms are full of misinformation, fake news, and political extremism.According to the data of its own publicly available analysis tool CrowdTangle-ingenious data universal go through New York Times Reporter Kevin Roose-The most engaged page and post list on the platform is dominated by poorly reputable right-wing publications and figures such as NewsMax and Dan Bongino, whose performance far exceeds the more trusted mainstream Publication.

Facebook has long been debate Engagement doesn’t tell the whole story. The company’s executives said that a more accurate way to measure popular content on Facebook is to look at the total number of impressions or “reach”—that is, how many people saw a given content, rather than how many people liked or commented on it. The obvious problem with this argument is that until Wednesday, Facebook had never shared any data about coverage, so it was unable to verify its statement.As ross wrote Last month, a proposal to disclose data was resisted within the company because it might not make Facebook look so hot. According to reports, CrowdTangle CEO Brandon Silverman (Brandon Silverman) stated in an internal email that “from a communications point of view, reaching the leaderboard is not a complete victory.”

Now we have some understanding of what Silverman meant.

The new report mainly consists of four top 20 lists: the most viewed domains, links, pages, and posts in the past three months. (Facebook says it will publish a report quarterly.) Most of the results contained in the domain name list are not surprising, including well-known websites such as YouTube, Amazon, and GoFundMe, which you want to publish on Facebook in large numbers. (Not only are these results unsurprising, they are not helpful, because a link to the YouTube domain, for example, may point to any of billions of videos.) But the ninth place is URL Packers website .In the top 20 link rankings, the situation becomes even stranger, where does the URL come from First place, Which means that the homepage of Player Alumni Resources is more popular on Facebook than all other sites on the Internet. The rest of the list contains similar surprises. In second place is a link to; in fifth place is, with 51.6 million views.

Has Player Alumni Resources, run by former Packers kicker Chris Jacke, quietly become a giant of Facebook? Its official page has only 4,100 fans. Its posts rarely get likes or comments. What happened here?

The answer is: memes. Jack posted a steady stream of low-rent viral memes from his personal account with more than 120,000 followers that had nothing to do with the Packers and added his company URL at the top of the post. We’re talking about things like “choose a type of biscuit and don’t eat it” or “give yourself a score for everything you do.” For example, based on data from CrowdTangle, an article about what people use to mean soda (or popular , If you insist)’s meme post received more than 2 million interactions in June. Jack did not respond to a request for comment.

This seems to be a modus operandi of linking other seemingly random members of the leaderboard. The second-ranked cannabis store, with 72.1 million views? This seems to be Jaleel White’s masterpiece, he is best known for playing Steve Urkel Family affairs. White’s page has nearly 1.5 million fans. After the recovered memes, the memes are published, and each meme is accompanied by a link to the CBD product store.


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