Deepfakes is now doing commercial promotion

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New workplace technology The beginning of life is often both a symbol of status and an auxiliary means of productivity. The first batch of car phones and PowerPoint presentations reached a deal and also demonstrated the influence of its users.

Some partners of the accounting giant Ernst & Young, formerly Ernst & Young, are now testing a new workplace gimmick artificial intelligence. They use artificial intelligence software to make a synthetic conversation head video clip starring a virtual body stand-in to add interest to customer presentations or daily emails-this is a kind of company’s often referred to as Further study.

As the company explores the technology provided by the British startup Synthesia, the pandemic has overturned more traditional ways of consolidating business relationships. Golfing and long lunches are tricky or impossible, and Zoom calls and PDFs are too routine.

The Ernst & Young partners used their avatars in the email and enhanced the presentation. A small partner who does not speak Japanese uses the built-in translation function of Synthesia technology to display his AI virtual image in the native language of the Japanese customer, and the effect is obvious.

Synthesia is a London-based start-up company that has developed some tools to easily create live-action composite videos. Video provided by Synthesia.

“We use it as a factor to distinguish and strengthen the identity of this person,” said Jared Reeder, who works at Ernst & Young, whose team provides creative and technical assistance to partners. In the past few months, he began to focus on making his colleagues an AI stand-in. “Rather than sending an email and saying,’Hey, we are still open on Friday,’ you can see me and hear my voice,” he said.

These clips are publicly presented as composite videos, rather than real videos designed to deceive viewers. Reeder said they have proven to be an effective way to activate daily interactions with customers. “It’s like bringing a puppy in front of the camera,” he said. “They warmed up.”

New enterprise tools require new terminology: Ernst & Young calls these virtual doubles ARI, which are used for artificial reality identities, rather than deep forgeries.No matter what you call them, they are the latest examples Commercialization of Artificial Intelligence Generation The technical concept of image and audio became widely known for the first time in 2017, when the synthesis and pornographic clips of Hollywood actors began to circulate on the Internet. Deepfakes are becoming more and more convincing, commercial and Easier to make since.

This technology has been used to customize stock photos, Generative model Show off new clothes and make them in traditional Hollywood. Lucasfilm recently hired A distinguished member of the thriving online community of amateur deepfakers, he has won millions of views for his re-production of faces in the “Star Wars” clip. Nvidia’s graphics chips power many artificial intelligence projects, Announced last week A recent keynote speech by CEO Huang Renxun was forged with his help Machine learning.

Synthesia, which supports EY’s ARI, has developed a set of tools for creating composite videos. Its clients include advertising company WPP, which has used the technology to publish internal company messages in different languages ​​without having to shoot multiple videos. Ernst & Young helped some consulting clients to produce composite clips for internal announcements.

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