since 2006 Winter Olympics in Turin, Italy, American athlete Olympic Nike is all on the podium. Nike clothing. Nike shoes. It’s not just on the podium; from track and field to football to speed skating, the athletes of the US team wear Nike jerseys in about half of the games. Thanks to an agreement reached in 2019, this almost ubiquitous phenomenon will continue at least until the 2028 Los Angeles Summer Olympics. As they said, the whirlwind is strong.
But this almost ubiquity also brings a challenge: to maintain a leading position in the above-mentioned swoosh.With the advancement of performance technology so fast, how early do you need to start thinking about the equipment that athletes need Next Large-scale global competition once every four years?
It turns out that about four years. Nike Chief Design Officer John Hawke said: “Once the closing ceremony is over and the torch passes, our work for the next Summer Olympics will begin.” This is not just a marketing slogan. The 2016 Rio de Janeiro Olympics ended on August 21 of that year; in September, a large part of the Nike design team was in Japan and met with the Tokyo Olympic Committee to see where the collective heads of its members are.
A few things quickly became clear. The first is that Tokyo will be a far cry from Rio. August in Brazilian cities will be familiar to anyone who has visited Miami in winter: the average maximum temperature is around 78 degrees Fahrenheit, and it takes a breather from the usual humidity. Tokyo in August? Not that much. Hot, stuffy, uh.
The second thing the Tokyo Committee made clear is their seriousness about sustainability. This is not new to the Olympic organizers — dating back to the Sydney Olympics in 2000, officials have implemented measures designed to offset the undeniable impact of being the host city — but Tokyo has some new measures. They hired the architect Kengo Kuma to design the National Stadium at the Olympic Center, an architect known for his work to keep balance with the surrounding environment. They also promised not only to use recycled materials to make medals, but also to use recycled mobile phones to make medals.
This is simply music for the Nike team.They have previously tried to design Olympic equipment with similar ecological tendencies, such as the running vest for the 2000 Sydney Olympics Made from recycled bottles, But intent and execution do not always match. “It doesn’t look good, and it doesn’t feel good,” Hawke said, looking back at the vest. but now? Have a few Olympic Games and two other decades of science and design innovation? Tokyo will give them an opportunity to balance performance and principles.
The resulting footwear and clothing-Nike launched last year, only a few months ago COVID-19 pandemic Postpone the 2020 Olympics to the summer of 2021-precisely to do this. It is technically considered as “atomic grade” as Hawke calls it. According to the specific needs of sports, it adopts a computational design to provide a second layer of skin fit or breathable waves. It also represents the company’s biggest show to date, that sustainability does not necessarily mean sacrifice-aesthetics, sports, or other aspects.
Of course, so far, we know that the 2016 conference on Tokyo’s weather hazards has been confirmed. The temperature encountered during the August 2019 test event was so high that Rower heatstroke with The performance of triathletes is worseThe Olympic Committee’s response is to move this year’s marathon 500 miles north to Sapporo, hoping to reduce the harsh weather.
The Heat are the special demon of track and field; the conditions on the track (and, uh, the field) can be more than 20 degrees Fahrenheit hotter than the ambient temperature. Nike’s clothing for this category attempts to ward off this demon through a new material called Aeroswift, which is a micro-ribbed version of its popular Dri-Fit technology. It is like an incredibly thin, narrow-edged corduroy. In addition to the ridges in these ropes, they have two functions: to create a confusing effect that moves air along the skin under the fabric, and to give the fabric a two-toned, almost lenticular appearance that looks like when athletes exercise Blinking.